Everything You Need to Know to Take Your Real Estate Marketing to the Next Level

Grace Donaldson
April 19, 2021

Everything You Need to Know to Take Your Real Estate Marketing to the Next Level

It's no secret that the real estate market has had its ups and downs over the past few years. We're now at a point in the market where healthy (let's hope) competition between realtors is starting to heat up. As things are starting to get a little spicy in the market, businesses are looking at various ways to come out ahead.

One of the best-known ways of enhancing your position in the real estate market is to implement expert online and offline marketing skills into your overall business marketing strategy to set yourself apart from the rest.

Now, we’re not saying that real estate agents aren’t key vehicles in the home buying process. However, times have changed and, with the help of the big wide web, buyers now desire more leg work online before involving any real estate agents in the equation.

Studies have shown that almost 92 percent of buyers start their house hunting journey online. Let’s face it, it’s more convenient and quicker. That means that if you’re asking how to collect leads online, you need to start implementing the latest real estate marketing trends. This means that if you aren’t active and offering engaging online content while partaking in online networking, you might as well kiss your market share goodbye.

With that being said, we do have some fantastic real estate advertising tricks up our sleeves that can easily and quickly enhance your business and help you attract new customers to your listings. Gone are the days of real estate Facebook ads. If you want to be the best of the best in the real estate industry, you need to revolutionize your marketing campaign and implement the latest real estate marketing trends. Put your seatbelt on because we’re blasting into the future with these suggestions.

Tips to Enhance Your Real Estate Marketing to the Next Level

We have found some of the best ways to generate leads online and enhance your real estate marketing strategy. Here are some real estate marketing campaign examples you can implement today to help reach your target audience and grow your market share:

#1 Develop a Professional Website

The first step for collecting leads online is to ensure that you’re well presented. A well-thought-out website is going to provide a professional appearance that’s taken seriously among potential customers. When implementing online real estate advertising, your ultimate goal is going to be driving these leads to your website.

Thus, it’s important to have an impressive and professional website because this is going to be the first impression your potential customers have of your company. Not to mention, this is where these customers are ultimately going to decide if they think your real estate business is capable of providing what they’re looking for.

Our recommendation to you when creating your professional website is to focus on the functionality and aesthetics of this platform. There's nothing worse than using a website that takes ages to load or has a layout that’s confusing to navigate. For this reason, address features like the speed of the site and navigation. Other elements you pay attention to are the sharpness of photos and videos, along with the quality of the content.

We all know you want to move those property listings, but it would best if you didn’t bombard your website visitors with endless ads. Just imagine how you would react if you were in these visitors’ shoes. We recommend developing your website the way you would like to view it if you were a customer looking to buy or sell a property.

#2 Add a Professional Real Estate Photographer to Your Staff

It’s no secret that photos have always played a crucial role in digital marketing for real estate agents, which is understandable. Would you consider purchasing a property without seeing any photos of it? We didn’t think so. Nonetheless, the quality of these photos also plays a huge part in driving your customers to view these properties.

A great way to think of these photos is like leaving they’re part of a little trail that your customers follow until they ultimately land up at your property and sign the change-of-ownership papers. Leaving this trail of photos is going to drive your customers one step closer to their house hunting journey and push them to contact your business to set up a viewing, which is exactly what you want.

With that being said, taking pictures is only a click of a button, right? Wrong! There's so much that goes into photographing a home. You're essentially capturing an image that allows the imagination of those who are looking to make a home or business to run wild. People do judge a book by its cover and they do the same for property listings, which means that your photos need to leave an impression.

With that being said, learning how to properly take these photos can take time, which you might not have. That’s why it’s best to leave it to the professionals. Hiring a real estate photographer is going to help you get the best photographs out of your property listings and enhance your real estate advertising.

#3 Perform 3D Matterport Scans

When marketing any type of real estate, there’s no doubt that the Matterport 3D camera is one of the most useful tools. This system is equipped to combine a three-dimensional dollhouse replica of the entire property you wish to showcase. The design of this allows the buyer to fly-through the different features of the property, even in a virtual reality environment.

Using this tool provides you with the opportunity to give these potential buyers an accurate depiction of the space they’re interested in purchase. Thus, a buyer gets to experience this home even if they haven’t viewed it in person.

When looking at the capabilities this tool has, it’s not a stretch to say that this has to be one of the most forward-thinking marketing strategies the real estate market has ever since. This makes it one of the best ways to enhance your company’s performance and earn more market share.

#4 Film Video Walkthroughs of Your Listings

This might seem like a bit of a let-down when compared to the 3D Matterport scans. Video walkthroughs might not be as immersive as the 3D Matterport scans. However, these still do an excellent job of offering insight into how a home is realistically represented. It's also a great option if you can't afford these high-tech 3D scans of a home.

Not to mention, you can provide this realistic representation of a property listing without spending tons of money getting a professionally shot video. You can easily shoot the property listing on your own personal drone or a high-quality smartphone camera.

This specific strategy in your real estate advertising provides a better sense to your prospective buyer and grants a better understanding of what this space genuinely looks like in-person. Using a drone or high-quality smartphone to shoot these walkthrough videos is an excellent way to save some money if you plan on creating a high volume of these walkthrough videos for your various listings.

#5 Develop a Real Estate Blog

Starting a blog in the real estate niche could be your business's secret to success. A blog is an excellent way to deliver massive amounts of value to build an audience or platform as time passes. However, if you think this is going to grow your clientele overnight, this isn't the right choice for you.

Have you ever heard the saying, 'Good things take time?'

Well, that's entirely true here! Developing a blog takes patience, which not many people have. Nonetheless, if you do have this patience, you gain the ability to reap the benefits of a successful blog, which aids in creating a robust and loyal customer base.

When creating this blog, it's crucial to understand a few features. One is that high-quality content should be your priority. The second element is that you need to post often to attract readers. Deliver tremendous amounts of quality content regularly, and you can watch as your readerships begin to sky-rocket. This is one of the best ways to develop an audience that you can ultimately market your real estate property listings to.

Marketing might not be your strong suit and you'd rather spend your time selling these properties. If this is the case, we can help you gain the audience you need so that you can do what you do best: Sell, Sell, Sell! Contact us to learn how we can help you improve your digital real estate marketing strategy today!