Everything You Need to Know About FB Advertising

Grace Donaldson
March 31, 2021

In the digital age that we’re living in, the world of advertising is constantly evolving. Understanding the different advertising methods is one of the best ways to ensure you’re taking full advantage of your advertising campaign and the money you’re investing in this strategy. However, it’s understandable that advertising methods are evolving too rapidly to keep track. One of the most popular digital advertising forms is Facebook advertising.

 

We’re here to help you stay up-to-date with the marketing world by guiding you through Facebook advertising. In this comprehensive guide, we’re going to work through the different types of Facebook ads you can implement into your marketing strategy and the process involved in creating such advertisements.

 

Why Should You Use Facebook Advertising?

 

Now, you might be wondering why you should be using Facebook advertising to market your business. Well, the truth is that Facebook is an excellent platform that allows various businesses to connect with their targeted audience. When crunching the numbers, Facebook is known asthe world's largest social network with over 2.8 billion monthly users. Why wouldn't you want to use Facebook advertising to display your business to all of these monthly users?

 

With that being said, not all of these users are naturally going to be interested in your business and the products or services you’re offering. The goal of any type of advertising is to display it to your targeted audience. Facebook ads are equipped to get your message to the segment of people who could potentially support your business.

 

The different types of Facebook ads can help you display your business to the right audience. For this reason, we highly recommend understanding the different types of Facebook ads that are available. From here, you can begin the process of advertising on Facebook. Continue reading to find out more!

 

Different Types of Facebook Ads

 

We have listed the different types of Facebook ads you can use when conducting Facebook advertising for your business. After deciding on the appropriate Facebook ads that are going to appeal to your targeted audience, you can move onto developing a campaign.

 

Video Ads

 

One of the best types of Facebook ads are Video Ads. These run in the News Feed and Stories page on the platform. Due to this, these advertisements can appear as longer videos or in-stream ads. These video advertisements can show your company's team or product in action to give the potential client an idea of what you're offering. This form of advertising is a more creative approach that intrigues potential customers. When developing these video ads, you don’t necessarily need filmed video footage. You can use animations or GIF-like graphics to explain your offer or capture attention.

 

Image Ads

 

These image ads are an excellent way to start your Facebook advertising campaign. You can develop these advertisements with a few clicks. Image ads are simple, but that doesn't make them lackluster. Creatively-developed advertisements can attract potential leads to find out what exactly you're offering. This makes them an excellent option for any business's digital marketing campaign.

 

Poll Ads

 

Poll ads are a mobile-only Facebook ad format that implements an interactive component. This is because it features a two-option poll to any video or image. When using this advertisement, you can add a separate link for every poll choice. You and those who answer can see the tallied responses for every poll option.

 

Carousel Ads

 

A Facebook carousel ad uses as many as 10 videos or images in one advertisement to showcase your service or product. You can use this advertising format to highlight the various benefits of your product or service. On the other hand, you can also use this carousel ad to display several products. When designing these advertisements, you can attach a link to each individual video or image. These links can take the potential customer directly to the page on your website where the product is available.

 

Slideshow Ads

 

Facebook advertising also provides slideshow ads. This type of advertising offers an effortless way to develop a short video ad from a collection of existing video clips, text, or photos. After the past year, you’ve likely heard of TikTok. This feature is similar tothe video editing capabilities featured in making a TikTok video. However, you don’t need to include any funny dances, unless that’s part of your marketing campaign.

 

Much like TikTok videos, these Slideshow ads provide an eye-catching motion. An additional feature included in these slideshow ads is that they use five times less data than normal video ads. So, they load well for individuals on a slower internet connection. This makes slideshow ads an easy and low-impact way of drawing attention.

 

Collection Ads

 

This type of Facebook ad is displayed to mobile devices and allows you to showcase five images or videos. From here, your targeted audience can click to buy your product or service. These collection ads give your targeted audience the option to purchase your productor service without leaving the Facebook platform. This makes online shopping easier, especially for on-the-go individuals.

 

Instant Experience Ads

 

Instant Experience Ads were first called Canvas. These Facebook advertisements are equipped with a full-screen format that’s designed to load 15 times faster than any mobile website that’s outside of Facebook.

 

Lead Ads

 

Lead ads are another Facebook ad that’s limited to mobile devices. The reason for this is because lead ads are specifically designed to make customers giving you their contact information easier.

 

Lead ads are equipped to gain this contact information without the customer having to type a lot, which makes it more convenient. If you were the customer, you would also probably enjoy not having to type as much, which makes you more likely to actually give your contact information to the business.

 

These lead ads are an excellent way to collect newsletter subscriptions, as well as allowing people to ask for more information or sign-up for a trial of your products.

 

Dynamic Ads

 

Dynamic ads provide you with the ability to promote targeted products to your potential customers who are most likely to support your business. An example of this would be when someone visited a product page or added it to their shopping cart but then abandoned the purchase. These dynamic ads work as a re-marketing strategy for a specific product. This type of Facebook ad reminds potential customers to complete a purchase and works as an effective Facebook marketing strategy.

 

Messenger Ads

 

Facebook Message ads are designed with the ability to access 1.3 billion people who are using Messenger each month. While creating your Facebook ad, you can easily select Messenger as the desired placement. However, you're also required to select the Facebook feed option. In addition to this, you can also run the 'click-to-Messenger' ad option on the Facebook feed. People have the option to use this as a one-on-one conversation with one of your customer service reps or salespeople.

 

Stories Ads

 

It's no secret that mobile phones are designed to be held vertically despite many individuals positioning their phones horizontally to watch YouTube videos or Netflix. You can't deny that you've done this. However, you have to admit that this positioning isn’t as convenient as holding your phone up right!

 

That’s why Stories ads are so beneficial. Facebook Stories ads are designed with a mobile-only full-screen vertical video format that provides you with the ability to maximize screen real estate without having your viewers turn their mobile screens horizontal.

 

Augmented Reality Ads

 

Facebook has developed augmented reality ads that incorporate features like animation and filters to give people the ability to interact with your brand. A filter can help users see what a pair of glasses or shade of lipstick is going to look like on their lips.

 

Augmented reality ads can extend your reach. These advertisements allow potential customers to use these filters and take selfies, which is then shared on their channel.

 

How Can You Advertise on Facebook?

 

If you have an existing Facebook business page, you can start the process of advertising on this social media platform by heading straight to the Business Manager or Facebook Ads Manager to create your Facebook ad campaign. We’re going to start the process in the Ads Manager, so you need to create a Facebook business page before following the steps detailed below:

 

Step One – Select Your Objective

 

On the Facebook platform, you can navigate to the Facebook Ads Manager and select the Campaigns tab. From here, you can select Create to start with your new Facebook ad campaign.

 

When doing this, Facebook provides you with 11 different marketing objectives that are based on what you want your ad to accomplish. These ads can help reach various objectives, such as:

 

·      Engagement

·      App installs

·      Video views

·      Traffic

·      Lead generation

·      Messages

·      Brand Awareness

·      Reach

·      Conversions

·      Connect your product catalog to your Facebook advertising campaign to show potential customers the products that they are most likely to buy.

 

From these objectives, you can choose one that best suits your campaign goals. It's important to keep in mind that conversion-oriented objectives (such as sales) are designed with pay-per-action. However, exposure objectives (such as views and traffic) are equipped with pay-per-impression.

 

Step Two – Name Your Advertising Campaign

 

After selecting a suitable objective, you should name your Facebook ad campaign. In addition to this, you should also declare whether your Facebook ad fits any special categories, such as politics, credit, or housing. Naming your Facebook campaign and choosing the Page you would like to promote can be done at the top of the screen.

 

Step Three – Select Your Budget and Schedule

 

After finishing step two, you’re required to decide how much you want to spend on this campaign. When deciding this, you can select a lifetime or daily budget. Once you have completed this, you can set the start and end dates. This is if you wish to schedule your ad in the future or make it live as soon as possible.

 

We would recommend running your Facebook paid ads on a schedule. This is because it's the most efficient way to spend your budget, as you can choose only to serve your Facebook ad when your targeted audience is more likely active on Facebook. Your budget is likely to thrive if you follow this suggestion. However, you can only select this scheduling feature if you sign-up for the lifetime budget.

 

Step Four – Select Your Target Audience

 

Once you have selected your budget, you can start building your targeted audience for your ads. The first option you have when selecting your target audience is to create a custom audience of individuals who have previously interacted with your business either on Facebook or on other platforms.

 

The other option you have is to select your target location, gender, age, and language. When doing this, you can specifically choose to include or exclude areas over a particular size. We highly suggest keeping an eye on the audience size indicator on the right-hand side of the screen, as this gives you a sense of your potential ad reach.

 

Step Five – Pick Your Specific Facebook Ad Placement

 

If you’re new to the world of Facebook advertising, you might want to select Automatic Placements. However, if you’re more experienced, you can select a specific placement.

 

Step Six – Develop Your Ad

 

You're first required to select your ad format. You can then enter the text and media components for your ad. The formats available when creating this ad are going to vary based on the campaign objective you chose at the start of this process.

 

We suggest using the preview tool located on the right-hand side of the page to ensure that your ad looks the way you have envisioned. Once you’re happy with the appearance of your Facebook ad, you can select the green Publish button to launch your advertisement on the Facebook platform. From here, you can prepare for your business to soar!

 

Contact Us Today to Learn How We Can Help You Develop the Best Facebook Advertising Campaign!